Marketing automation
Most store visitors leave without buying, and abandoned carts are everyday reality in e-commerce. Marketing automation wins those customers back and squeezes more sales out of traffic you have already paid for.
In short
Marketing automation means automated sales scenarios in an online store that react to customer behaviour: reminding about an abandoned cart, suggesting products through up-selling and cross-selling, building a subscriber list and guiding people with e-mails and notifications all the way to purchase. The goal is higher conversion and a bigger cart value — without increasing your ad budget.
Abandoned carts are every store's biggest daily loss. We implement automatic recovery scenarios — e-mails and notifications sent at the right moment that remind customers about the product and bring them back to checkout.
Benefit: Recovered sales that would otherwise be lost for good — from traffic you have already paid for.
We switch on automatic up-selling and cross-selling: at the right moment your store itself suggests a pricier or complementary product. The customer sees relevant recommendations, and you raise the average order value with zero extra ad spend.
Benefit: A higher cart value and more revenue from every transaction.
We build a list of potential customers (sign-ups, pop-ups, lead magnets) and guide them with automatic scenarios — welcome, education, offer. Instead of losing traffic after one visit, you turn it into a base you can return to again and again.
Benefit: A growing customer base and repeatable sales, independent of a single visit.
We check where you lose customers: cart, purchase path, missing follow-up.
We design the automations: cart recovery, up-sell, recurring campaigns.
We connect the scenarios with your store (PrestaShop, WooCommerce) and mailing tools.
We measure conversion and revenue, optimize and add further scenarios.
FAQ
Got another question? Call or message us — we'll answer straight.
Ask a questionMarketing automation focuses on sales and conversion in your store: recovering abandoned carts, e-mail scenarios, up- and cross-selling and building a customer list. AI automation covers the company's internal operational processes — service, documents and data integrations. They are two separate, complementary services.
Yes. Cart abandonment is the norm in e-commerce — most started purchases never end in a transaction. Automatic reminders sent at the right moment win back a share of those customers and genuinely increase sales from the traffic you already have.
Most often on PrestaShop and WooCommerce (WordPress), combined with e-mail marketing and automation tools. We match the solution to your store and integrate it so the scenarios run automatically.
Yes, that's the main advantage. Marketing automation squeezes more sales out of the traffic you already acquire — it recovers carts, raises cart value and builds repeatable sales instead of demanding further ad spend.
Management starts at around PLN 1,200/month. We first implement the scenarios with the fastest return — usually abandoned cart recovery — and add further ones as the results grow.
No. Some scenarios (abandoned carts, post-purchase notifications) work from day one on your current traffic, and we start building your customer list in parallel — sign-ups, pop-ups, lead magnets.
Most often with platforms such as edrone and Omnisend, plus e-mail/SMS tools integrated with PrestaShop and WooCommerce. We match the platform to your store's scale — so the tool's cost doesn't eat the profit from the scenarios.
Contact
Call or message us and claim your free audit. Tell us a few sentences about your business — we'll prepare a free analysis and an initial quote. We usually reply within 24 hours. We work with international clients in English.
Direct Solution · ul. Pogodna 9, 51-361 Wrocław, Poland · VAT ID (NIP) 749 200 04 22
